Market context. Listing tools.
Stronger conversations with your clients.
Perspective for pricing, marketing,
and advising your clients.
THE BIG PICTUREConflicting reports about home values can both be true, because the direction of prices depends on the local market. Use this context to ground pricing conversations with buyers and sellers in local data.
A buyer’s experience with listing photos that did not match the home in person illustrates how AI-altered images can undermine trust. A timely reminder to keep your listing marketing realistic and transparent.
Agents can look beyond view counts and use measures such as skip rate to sharpen the performance of their real estate videos.
UAD 3.6 brings a more detailed appraisal report for Fannie Mae and Freddie Mac loans. Accurate listing details help appraisers understand the property and can reduce follow-up requests.
Get the agent checklistWhat changed, when, and which rooms.
Additions, garage conversions, ADUs, and accurate room counts.
Owned, leased, or financed—with the paperwork.
Every dollar and its purpose, disclosed up front.
“Kitchen remodeled in 2022: new cabinets, quartz, appliances.”
Your listing, your comps, and your pending sale—one practical checklist.
A quick overview of what’s changing and the details appraisers need.
Original supplied materials. Read the timeline note above for the lender policy-exception period.
Know when Fairway’s Home Budget Booster may fit your clients.
When discussing financing with your buyers, ask our team whether a lender-paid temporary buydown could fit their situation. Eligible conventional-loan buyers may receive lower principal-and-interest payments in year one.*
First-year payments are based on a rate 0.5 percentage point below the note rate. After year one, payments are based on the original note rate for the rest of the loan term.
*Not all customers will qualify. Subject to credit and property approval. Must close and fund with Fairway Home Mortgage. Promotion expires December 31, 2026 and cannot be combined with other incentives or discounts. Not all temporary buydown options are available for every product or scenario. This is not a permanent reduction to the loan’s note rate.
Conventional loans only. Copyright©2026 Fairway Independent Mortgage Corporation doing business as Fairway Home Mortgage. NMLS#2289. 4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. www.fairway.com. All rights reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates and programs are subject to change without notice. All products are subject to credit and property approval. Other restrictions and limitations may apply. Equal Housing Opportunity. * Not all temporary buydown options are available for every product or scenario. Talk to your Fairway Home Mortgage loan officer for more details. A .5/0 lender-paid temporary rate buydown will reduce the note rate by .5% for the first year of the term, after which the rate will revert back to the original note rate for the remainder of the term. Loan must close and fund with Fairway Home Mortgage. Eligible on applications submitted between 9/28/2026 and 12/31/2026 and locked by 12/31/2026. Must fund by 2/28/2027. Promotion expires 12/31/2026. Special incentive offer subject to change without notice. This offer not valid with any other incentives or discounts. Fairway Home Mortgage is not affiliated with any government agencies. Materials are not from HUD or FHA.
View the original supplied Budget Booster flyerThe supplied flyer is a loan-officer template and contains sample contact information. For program questions about a buyer scenario, select a loan officer from the Budget Booster menu above.
Homeowner topics to share
in your follow-up and outreach.
Practical ways to reuse leftover Halloween pumpkins rather than letting them go to waste. A seasonal topic to share in your client follow-up and neighborhood outreach.
For listing prep, don’t overlook a cluttered garage. Cleaning and organizing this often-crowded space can help sellers present it as a useful, well-kept feature.
Sliding and French patio doors affect light, room arrangement, access, and maintenance in different ways. Share this comparison as a home-improvement conversation starter with your clients.
Have a buyer financing scenario, an appraisal question, or a client who may qualify for Budget Booster? Connect with your Corporate Woods lending team to discuss the details.